Oct 27, 2021
A customer using Pederson’s bacon ends and pieces – Heidi Orrock (Diestel) might qualify more as a peer than a customer but we are so proud of the fact that she is using our bacon in her turkey burgers we just had to put her in the customer category! Heidi is a member of a family farming business that began raising turkeys in 1949 and a champion for their no compromise approach!
Fun fact: Heidi has probably done north of 1000 product demonstrations in her life! That has to be a big reason she relates so well with the Diestel consumers!
(1:36) - What led you to put bacon into turkey burgers?
(4:44) - How do you think about brand building?
(6:02) - Thoughts on animal treatment/cruelty
(14:27) - How do you think about sustainability?
(25:06) - Heirloom Turkeys
(27:04) - Heidi’s experience with product demonstrations and it’s relation to understanding the customer
(30:53) - Wrap Up
Go here to learn more about Diestel Turkey Ranch
The Pederson's Natural Farms Podcast is produced by Straight Up Podcasts & Root and Roam