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Pederson's Farms - Powered by Protein a deep dive into Where your Food come From!

Nov 30, 2021

A customer buying multiple Pedersons products for direct to consumer delivery – Joe Heitzeberg founded a company named Crowd Cow in 2015, which believes that taste, transparency, and convenience should not be mutually exclusive!

Fun fact: Joe’s inspiration for the company was his son! He wanted to feel good about the meat he was feeding him!

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(2:29) - How Joe got into selling beef and starting Crowd Cow

(7:31) - Learning the story behind the labels and stereotypes of beef

(8:40) - “Our Table”

(13:46) - What’s the best way to cook a steak?

(18:17) - What was it like eating A5 for the first time?

(22:17) - Thoughts on pork chops & properly preparing meat

(25:40) -  What’s the biggest problem you’re trying to solve in your business?

(30:18) - Wrap Up

The Pederson's Farms Podcast is produced by Straight Up Podcasts & Root and Roam.