Nov 30, 2021
A customer buying multiple Pedersons products for direct to consumer delivery – Joe Heitzeberg founded a company named Crowd Cow in 2015, which believes that taste, transparency, and convenience should not be mutually exclusive!
Fun fact: Joe’s inspiration for the company was his son! He wanted to feel good about the meat he was feeding him!
Visit us at www.PedersonsFarms.com
(2:29) - How Joe got into selling beef and starting Crowd Cow
(7:31) - Learning the story behind the labels and stereotypes of beef
(8:40) - “Our Table”
(13:46) - What’s the best way to cook a steak?
(18:17) - What was it like eating A5 for the first time?
(22:17) - Thoughts on pork chops & properly preparing meat
(25:40) - What’s the biggest problem you’re trying to solve in your business?
(30:18) - Wrap Up
The Pederson's Farms Podcast is produced by Straight Up Podcasts & Root and Roam.