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Pederson's Farms - Powered by Protein a deep dive into Where your Food come From!

Nov 30, 2021

A Peer in our industry – Shannon Duffy is the Co-Founder of a company named Tender Belly. As luck would have it their story and ours follow many of the same paths! Save one difference…they began knocking on restaurants doors where we started out knocking on grocery retailers’ doors!

Fun fact: He and his brother Eric came up with the name for the company while working on an air conditioning thermostat in his house!

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(1:14) - Shannon’s background with Tender Belly and the origin of the name

(4:40) - Tender Belly vs. Pederson’s

(6:45) - Animal sustainability

(7:58) - Building Tender Belly

(10:42) - Growing from selling bacon to a ‘Nose to tail’ seller

(13:39) - What 10-20 years in an industry will teach you

(16:00) - Tender Belly’s take on the “Our Table” Theme

(19:26) - What’s it like selling a ‘premium’ price product?

(22:25) - Where to learn more about Tender Belly

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The Pederson's Farms podcast is produced by Straight Up Podcasts & Root and Roam.