Sep 10, 2021
A Peer in our industry – DPM (David Paul Miller) is the Chief Sales Officer at The New Primal, a brand with Whole30 compliant products and a kindred spirit! As you might expect as the CSO he has a broad understanding of the industry, buyers, consumers, and how his brand brings value!
Fun fact: He once commandeered a button-down shirt from the hotel he was staying in because his luggage didn’t make the trip across the country with him in time for his meeting. So, he wore a shirt that said “Inn By The Sea La Jolla CA” to a meeting 😂
(3:10) - The story of “DPM” and thoughts on Personal Branding
(6:15) - Behind the scenes of The New Primal
(12:30) - Who’s your biggest competitors and how do you differentiate?
(16:56) - How TNP brings new products to market & The Whole30 Theme
(26:23) - The importance of being collaborative partners with retailers & How DPM pitches retailers
(31:15) - AIP: Auto-immune Protocol
(35:19) - Growth plans for The New Primal
(37:36) - Do you still feel like a startup?
(44:50) - The New Primal’s newest products
(48:35) - What are your buyers’ biggest pain points?
(57:18) - Wrap Up
The Pederson's Natural Farms Podcast is produced by Straight Up Podcasts & Root and Roam.