Aug 20, 2021
A Consumer of Pederson’s products - Melissa Urban is the co-founder and CEO of the Whole30 program, and a six-time New York Times bestselling author. She has been featured by Dr. Oz, Good Morning America, the New York Times, the Wall Street Journal, People, and Forbes; and ranks #19 on Greatists Top 100 Most Influential People in Health and Fitness. Melissa is the host of the Do the Thing podcast, and is a prominent keynote speaker on social media and branding, health trends, and entrepreneurship. She lives in Salt Lake City, UT.
She is the reason for a Whole30 themed month of episodes!
(1:37) - Where did Whole30 come from?
(3:20) - What’s it like writing a book?
(4:52) - Food Freedom
(6:00) - Melissa’s very first Whole30 in 2009
(10:05) - Boundary Alerts
(15:36) - Blending your public persona with private life like marriage
(18:15) - Melissa’s Podcast journey
(21:06) - The concept of being an ‘influencer’
(27:32) - Is people wanting to know where their food comes from a long-lasting trend?
(29:54) - How does Pederson’s continue to grow while maintaining the integrity in regards to animal welfare and quality of product?
(33:50) - Melissa’s experience as a CEO and her 5 year plan
(39:28) - Melissa’s relationship with the mountains & Faith
(41:10) - Melissa’s advice for people getting into Whole30
(46:48) - What does the growth of your community look like?
(47:46) - Do you have ‘haters’?
(48:54) - Melissa gives Neil personal coaching on healthy eating