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Pederson's Farms - Powered by Protein a deep dive into Where your Food come From!

Jan 28, 2022

One of our loyal e-commerce consumers – Tina Wills comes to the show as an experienced online shopper who has helped us to fix problems within our fulfillment system and website user experience reality. Through her transparent communication with Robin our e-commerce lead we are able to learn. We are willing to bet, her healthy lifestyle choices, and the fact that they are driven by health concerns within her family is highly relatable to you or someone you know!

Fun fact: This part got left out of the show but I called Tina the wrong last name at the beginning of the recording and we had to start over…embarrassing!


(1:25) - Tina’s background and relationship with Pederson’s

(5:55) - The concept of buying meats online

(8:05) - Tina’s daughter dealing with Crohn’s

(12:47) - Recent e-commerce struggles

(17:45) - From a customer perspective, what else can Pederson’s do to make for a better experience?

(20:17) - Is there any product you wish Pederson’s would make?

(22:48) - The importance of customer relationships

(25:10) - Wrap Up

The Pederson's Farms podcast is produced by Straight Up Podcasts & Root and Roam.