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Pederson's Farms - Powered by Protein a deep dive into Where your Food come From!

Jan 28, 2022

A customer who bought Pederson’s bacon – ButcherBox’s, Mike Salguero and Michael Billings are visionaries leading a revolution in how our industry operates. Their core values and the market's response to those values have made it clear they are certainly on to something!

Fun fact: Everyone at ButcherBox is named Michael…ok not actually true but I thought it would be a fun teaser.

(1:17) - Where did the idea for ButcherBox come from?

(7:46) - Michael Billing’s background and journey to joining ButcherBox

(10:10) - Experiences during Covid-19

(16:18) - Prop 12 and it’s affects on Pederson’s and ButcherBox

(18:45) - How do you guarantee your product is what you say it is?

(20:06) - More on Prop 12 & Brand Building

(27:24) - How Pederson’s & ButcherBox got working together

(31:15) - Marketing Strategies

(41:27) - Final Thoughts & wrap up

Use the Code Mikesentme for $30 off at

The Pederson's Farms Podcast is produced by Straight Up Podcasts & Root and Roam.