Nov 29, 2022
What does it take to turn your company’s good reputation into a strong brand? Hard work is a good starting point. Listen as Michael Kiolbassa of Kiolbassa Smoked Meats joins Neil Dudley to discuss how Kiolbassa has become what it is today and the changing nature of the business. They discuss the ins and outs of the meat business and the priceless things they’ve learned in their years of experience working in the industry.
Links:
Visit us online: www.PedersonsFarms.com
Topics:
(0:30) - Introducing Michael
(1:53) - Michael background and his company: Kiolbassa
(2:53) - Why do we as an indsutry try to soften the term ‘slaughter’?
(7:19) - Why did you decide to go into banking?
(10:44) - How did you build your brand?
(18:09) - Would you prioritize marketing or sales?
(20:22) - Why sausage?
(21:14) - How do you keep the VC money out of your business?
(23:51) - Sausage as a sustainability play
(27:29) - How do you build a team?